SBC Summit Lisbon 2026

Why Lisbon

SBC moved the Summit from Barcelona to Lisbon for the 2024 edition and the venue stuck. Feira Internacional de Lisboa offers a comparable footprint to Fira Gran Via (which now houses ICE), keeping the two flagship events on different continents geographically — one in the north-east of Spain, one in Portugal — but separated by 8 months in the calendar.

What makes SBC different from ICE

SBC casts a wider net than ICE. Where ICE concentrates on regulated-market operators and tier-one suppliers, SBC adds substantial coverage of: affiliate networks (the SBC Awards run during the event), crypto operators (a track that ICE historically downplays), emerging-market expansion (Africa, South-East Asia), and the conference programme’s media-and-marketing track.

The result: more first-time exhibitors, more crypto-curious operators, and more affiliate face time than at ICE. The trade-off is less depth on regulated-market enforcement — that conversation still happens primarily at ICE.

Programme tracks worth tracking

• Affiliate Leaders Forum (closed-door, invite-only)
• Payment Expert Forum (PIX, UPI, Pix Recorrente, instant-payment integrations)
• Crypto and Web3 Gaming track
• Brazil and LATAM market expansion
• Africa iGaming (rising significance year-over-year)

SBC Awards

Run concurrently with the Summit on the Wednesday evening. Categories overlap with EGR and IGA but with substantially more affiliate-focused awards (Affiliate Programme of the Year, Affiliate Manager of the Year, Affiliate of the Year). Winning an SBC award tends to be highest-value for affiliate-economy operators.

Access and cost

Free expo pass on pre-registration (the SBC default — broader than ICE’s gating). Conference pass €1,395+. Affiliate Leaders Forum gated by invitation through SBC’s affiliate-relations team.

VegasHunter coverage angle

We watch SBC Lisbon for three signals: affiliate programme structural changes (CPA-vs-RevShare drift), Q4 product launches (operators often time releases for SBC visibility), and the African-market positioning that’s becoming material to 2027 planning.