iGB Live London 2026

How iGB Live fits in the calendar

Clarion Gaming runs both ICE (January, the operator/supplier flagship) and iGB Live (July, the affiliate-focused mid-year event). The split is intentional: ICE has grown too large and operator-heavy for affiliates to do efficient business, so iGB Live carves out a quieter space for the affiliate economy.

The event runs three days at ExCeL London with roughly 8,000 attendees — small by ICE/SBC standards but the highest concentration of decision-making affiliate-network executives in any single venue all year.

Programme tracks

• iGB Affiliate Awards (the most coveted in affiliate marketing)
• Compliance for affiliates under UKGC’s continuing affordability framework
• Crypto affiliate tracking (still a regulatory grey area in UK)
• Pay-Per-Click and SEO panels (less common at operator-focused events)
• Influencer marketing — Twitch / YouTube / TikTok casino content
• Regulatory affairs panels on UK affordability, Italian/Spanish advertising restrictions

Who shows up

UK-based affiliate networks (Better Collective, Catena Media, Gambling.com, Raketech), individual high-volume affiliates, operator affiliate managers, payment-on-deposit attribution platforms, and the smaller specialist affiliate platforms.

iGB Affiliate Awards

The Awards ceremony on Wednesday evening is the affiliate industry’s annual moment. Winning categories like Affiliate of the Year or Best Casino Affiliate Programme makes year-on-year operator commercial deals materially easier — operators reference the wins when negotiating CPA terms.

Access and cost

Free expo pass on pre-registration. Conference pass £695+. Awards ceremony ticket separate (~£395 standalone, £3,500 table).

VegasHunter coverage angle

We watch iGB Live for affiliate-network consolidation moves (which network acquires which smaller affiliate), CPA-vs-RevShare deal structure drift (a leading indicator of operator margin pressure), and which affiliate compliance changes from UKGC start showing up in Q3 contracts.