VegasHunter
B2B conferences 7 July 2027 – 8 July 2027

iGB Live London 2027

iGB Live returns to ExCeL London for 2027 in a tighter two-day format — one day shorter than 2026 — keeping the same affiliate-marketing focus that sets it apart from ICE.

This event description is available in English only — a translation is in progress.

Dates
7 July 2027 – 8 July 2027
Location
ExCeL London
 London, GB
Organiser
Clarion Gaming
Attendees
8,000+ · 280+ exhibitors
Official site

How iGB Live fits in the calendar

Clarion Gaming runs both ICE (January, the operator/supplier flagship) and iGB Live (July, the affiliate-focused mid-year event). For 2027, iGB Live compresses into a two-day format at ExCeL London — Wednesday 7 to Thursday 8 July, one day shorter than the 2026 three-day run — while keeping the same split logic: ICE is too large and operator-heavy for affiliates to do efficient business, so iGB Live keeps a quieter, focused space for the affiliate economy.

The event still expects around 8,000 attendees, now packed into two days rather than three — the highest concentration of decision-making affiliate-network executives in any single venue all year, just delivered in a tighter window.

Programme tracks

  • iGB Affiliate Awards (the most coveted in affiliate marketing), moved earlier in the schedule to fit the two-day run
  • Compliance for affiliates under UKGC’s continuing affordability framework
  • Crypto affiliate tracking (still a regulatory grey area in UK)
  • Pay-Per-Click and SEO panels (less common at operator-focused events)
  • Influencer marketing — Twitch / YouTube / TikTok casino content
  • Regulatory affairs panels on UK affordability, Italian/Spanish advertising restrictions

Who shows up

UK-based affiliate networks (Better Collective, Catena Media, Gambling.com, Raketech), individual high-volume affiliates, operator affiliate managers, payment-on-deposit attribution platforms, and the smaller specialist affiliate platforms — the same attendee mix as 2026, working a denser two-day agenda.

iGB Affiliate Awards

With the show now running Wednesday to Thursday, the Awards ceremony holds its usual Wednesday evening slot on opening night rather than mid-week. Winning categories like Affiliate of the Year or Best Casino Affiliate Programme still makes year-on-year operator commercial deals materially easier — operators reference the wins when negotiating CPA terms.

Access and cost

Free expo pass on pre-registration. Conference pass £695+. Awards ceremony ticket separate.

VegasHunter coverage angle

We watch iGB Live for affiliate-network consolidation moves (which network acquires which smaller affiliate), CPA-vs-RevShare deal structure drift (a leading indicator of operator margin pressure), and which affiliate compliance changes from UKGC start showing up in Q3 contracts. The tighter two-day 2027 format means announcements cluster faster — expect deal news to break across a denser 48 hours rather than spread over three days.

Why this matters

iGB Live remains the only major affiliate-only B2B event in the calendar. The trimmed two-day 2027 schedule concentrates the same networks, super-affiliates, and intermediary platforms into a denser agenda, and Q3 affiliate-economy deals still tend to start here.